📝 One-liners · 65 cards
Marketing and Sales
What structural disadvantage do MSMEs face in marketing compared to large corporates?
MSMEs have fewer rupees, fewer hands, and patchy information, while large corporates have advertising budgets that can dwarf the entire turnover of a small unit.
What does the SMART framework stand for in MSME market research objective-setting?
Specific, Measurable, Achievable, Relevant, Time-bound
What is the definition of market research as described in this chapter?
Market research is the disciplined gathering and interpretation of information about customers, competitors, and the market environment.
What is the key characteristic of primary research that distinguishes it from secondary research?
Primary research generates new, first-hand data customisable to the business's needs
🔒
Unlock 65 revision one-liners
Interactive flashcard deck — flip every card to drill questions and answers, mark the ones you got wrong, and revise smarter for Marketing and Sales.
🪙
Unlock cost
300 coins
30-day access · re-unlocks free for 30 days