📝 One-liners · 66 cards
Ethical Dimensions: Marketing
How is 'ethical marketing' best defined in the context of banking?
Ethical marketing is aimed at promoting honesty, fairness and responsibility in advertising based on a set of laid-down guidelines.
What is the ethical obligation of a bank regarding the actions of its Business Correspondents (BCs)?
The bank is fully responsible for its BCs' actions and conduct.
What is the primary goal of ethical marketing in banking?
The primary goal is to promote honesty, fairness and responsibility in advertising and selling, ensuring customers are treated with integrity.
What must banks regularly provide to Business Correspondent staff to prevent mis-selling?
Regular training on the Fair Practices Code and ethical considerations.
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