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Marketing - An Introduction
Sir Frederick Seebohm?
The creation and delivery of customer-satisfying services at a profit to the bank.
Kenneth Andrew?
Matching the bank's resources with the customer's needs in the most profitable manner.
Deryk Vander Weyer?
Bank marketing as a pro-active business strategy aimed at organisational excellence.
1 — Stage / What it Means?
Stage: Market Research; What it Means: In-depth study of customer needs, preferences and trends.
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