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DELIVERY CHANNEL IN RETAIL BANKING
What is a delivery channel in the context of retail banking?
A delivery channel is any medium or platform through which a bank delivers its products and services to customers, such as branches, ATMs, internet banking, mobile banking, and call centres.
What is the primary advantage of digital delivery channels over physical branches?
24/7 availability, lower cost, and wider geographic reach.
Which delivery channel is considered the traditional backbone of retail banking in India?
The branch network is considered the traditional backbone of retail banking, providing face-to-face interaction and a full range of banking services to customers.
What is SMS banking and which customer segment primarily benefits from it?
Banking via text messages, especially low-data or feature-phone users.
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