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Management Information System & Marketing Information System (MKIS)
What is a Management Information System (MIS) in the context of banking?
MIS is an integrated system that collects, processes, stores, and disseminates information to support managerial decision-making, planning, and control in a bank.
What is the primary purpose of an Executive Information System (EIS) in banking?
Provides top management with summarized strategic performance data.
How does a Marketing Information System (MKIS) differ from a general MIS in banking?
MKIS is a subset of MIS specifically designed to gather, analyze, and distribute information relevant to marketing decisions such as product development, pricing, promotion, and distribution of banking services.
What is the role of a Transaction Processing System (TPS) in a retail bank?
Records and processes routine banking transactions like deposits and withdrawals.
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