Management Information System & Marketing Information System (MKIS)
Chapter notes, video classes, MCQ practice tests and quick-revision one-liners for Retail Banking and Wealth Management — JAIIB.
One-liners from this chapter
Free sample — 8 of 66 rapid-fire Q&A cards.
What is a Management Information System (MIS) in the context of banking?
MIS is an integrated system that collects, processes, stores, and disseminates information to support managerial decision-making, planning, and control in a bank.
What is the primary purpose of an Executive Information System (EIS) in banking?
Provides top management with summarized strategic performance data.
How does a Marketing Information System (MKIS) differ from a general MIS in banking?
MKIS is a subset of MIS specifically designed to gather, analyze, and distribute information relevant to marketing decisions such as product development, pricing, promotion, and distribution of banking services.
What is the role of a Transaction Processing System (TPS) in a retail bank?
Records and processes routine banking transactions like deposits and withdrawals.
What are the four main components of a Marketing Information System?
The four components are: Internal Records System, Marketing Intelligence System, Marketing Research System, and Analytical Marketing System (Decision Support System).
What does the term 'marketing mix' refer to in the context of banking services?
Combination of product, price, place, promotion, people, process and physical evidence.
What does the Internal Records System in MKIS primarily capture?
It captures data generated within the bank such as account transactions, loan disbursements, customer balances, sales figures, and branch performance reports.
How does a bank use Geographic Information System (GIS) within its MKIS?
To analyze branch locations, customer distribution and market potential by geography.
Video classes for this chapter
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